SPRING / SUMMER 2020 – CAMPAIGN
#SCELIFE IS THE CAMPAIGN OF THE SS20 COLLECTION WHICH PROVIDES SOCIAL COMMENTARY ON OUR LIVES WHICH ARE MORE THAN EVER BEFORE, ENTWINED WITH SELFIES, PHOTOS AND SOCIAL MEDIA. THE CAMPAIGN PRESENTS US WITH DIFFERENT PERSPECTIVES, WITH AND WITHOUT THE MOBILE PHONE, OFTEN ACTING AS THE PROTAGONIST.